Paid Media
Structuring paid campaigns and tracking messages and indicators.
Paid Media
A clear explanation of the service and how it supports your team.
We support paid campaign planning from a strategic angle: audience, messages, landing paths, and performance indicators.
Audience, messaging, initial budget structure, and performance tracking.
Marketing Communications
A direct answer to help you understand the service quickly.
Structuring paid campaigns — audience, messaging, initial budget, and KPIs — with periodic follow-up. The service helps unify advertising decisions; it does not include day-to-day ad-account management.
Business Challenges
The real operational problems this service addresses.
Spending budget without a clear measure of impact.
Different messages and channels across campaigns.
Difficulty defining the audience precisely at the start.
Slow reading of data and decision-making.
Performance fluctuations between campaigns.
MHE Approach
How we coordinate the work to reach the intended outcome.
- 1
Define each campaign's goal and core KPIs.
- 2
Define audience and messaging based on prior data.
- 3
Propose an initial budget split across channels.
- 4
Review weekly performance reports and give recommendations.
- 5
Update targeting and messaging based on results.
Expected Outcomes
What the client can expect after delivery.
- More disciplined advertising decisions.
- Clear, readable performance reports.
- Gradual improvement in targeting and messaging.
- Reduced budget waste.
- A clearer link between advertising and business goals.
What We Deliver
Practical outputs that help the client move with confidence.
Scope map
A clear definition of what Paid Media covers and what the team needs before execution.
Coordination plan
Responsibilities, timelines, and review points that stakeholders can track.
Operational materials
Checklists, briefs, or workflow maps that help the team execute in an organised way.
Outcome summary
A concise report covering what was done, what needs follow-up, and next steps.
Process
A clear path from discovery to measurement.
- 1
Discover
Understand the objective, stakeholders, requirements, and constraints before proposing the path.
- 2
Plan
Turn requirements into a clear action plan and trackable responsibilities.
- 3
Coordinate
Connect teams, vendors, and stakeholders under one coordinated workflow.
- 4
Execute
Follow up daily execution and document decisions and observations.
- 5
Measure
Review outputs and define improvements and next steps.
Key Features
Aligned with the Marketing Communications pillar
Clear focus on Audience, messaging, initial budget structure, and performance tracking.
Works with internal teams or external partners
Practical outputs that can be tracked
Structured documentation for decisions and requirements
Arabic and English coordination when needed
Benefits
- You work with one coordination partner instead of chasing multiple parties separately.
- The idea is converted into clear scope and steps before execution.
- The team keeps messaging and follow-up quality without unnecessary complexity.
- The service benefits from MHE's experience in Marketing Communications.
Industries Served
FAQ
Do you manage the ad account?
Usually a specialist ads team runs the account. We provide strategic oversight and periodic follow-up.
Which channels are covered?
Depends on the audience: Meta, Google, LinkedIn, TikTok, and others — based on the product and target audience.
Do you need historical data?
Existing ad-account data is helpful. If unavailable, we start with market data and small test campaigns.
Can campaigns run in more than one country?
Yes. Separate campaigns can be set up per market, linked to one overall plan.
What does Paid Media include?
Paid Media includes requirement discovery, scope organisation, stakeholder coordination, and practical outputs connected to Audience, messaging, initial budget structure, and performance tracking..
Can this service be requested independently?
Yes. The service can be delivered independently or as part of a wider project across more than one MHE pillar.
Does MHE provide direct medical or clinical services?
Direct medical services do not apply to this service. MHE's role here is coordination, planning, and operational delivery support.
How does the work start?
We start with a short discovery session to understand the objective, stakeholders, constraints, and required outputs before preparing the work plan.
Related Services
Services that can connect with this work under one project.
Want to discuss this service?
Contact MHE to define the initial scope and arrange the next step.